What Is White Hat SEO?
The constantly increasing competition in the field of SEO has resulted in a decrease in the integrity of techniques related to it. The process of implementing SEO techniques which are out of the ethics code of different search engines like Google is called Black Hat SEO. Black Hat SEO might be able to produce positive results sooner but it might also get you blocked from any search engine permanently. To tackle this problem every search engine has issued a set of guidelines that must be followed in order to keep the integrity. All the techniques which fall into those categories are called White Hat SEO. Issues With Black Hat SEO. Not only Black Hat SEO is vulnerable, but it is also tough, easily outdated and can result in a backlash from the audience. To understand the problems let first understand the mechanism behind it. BHS is a combination of techniques like clocking, purchasing links and Keyword stuffing among many others. The problem is that all these methods are being used to fool the search engine not to serve the audience. And after a point, people notice this and stop visiting your website, report your content or worse. Also, the algorithm in these search engines are constantly evolving and eventually you will run out of tricks and the only option there will be is to follow White Hat SEO. Why White Hat SEO? As we now know BHS techniques are not good for you and your website, so let's learn about the alternative and why it should be your only option when it comes to SEO. But first, you have to understand that gaining genuine traffic for your website and pushing it to higher SERPs ranking takes time. It is a long and many time a frustrating process but if you do it correctly you are not only getting better rank but also making some genuine audience. White Hat SEO, What It Means? A simple Google search will give you a pointer list that can summerise the concept but in its core, White Hat SEO is really wide. Perhaps the most basic yet important thing regarding this is, that you should focus on improving the experience of your audience and not on the search engine. To put it in simple words, don't indulge in false advertisements and purchasing links not only it might get you banned but also this discourage the audience when the search results don't match their requirements. To make it sure that you are not violating guidelines of search engines here are some tips. - Ignore Keyword stuffing: filling your SEO text with random keywords will get you unwanted audience and decrease your chances to rise. - Clocking your original content with something else in order to attract the algorithm is a sure way to get banned. - Offer Quality Content and Services that resonate with your brand and your brand only anything else is just a distraction. - Not stuffing keywords doesn't means that you cant use them, use Keyword-Rich Meta Tags with deep description and you are good to go. - Work on the loading time of your website and make it user-friendly for every device, if you do this, you are already leading with the race. Source:-https://letsgosocial.in/
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A new era of technology is finally here. 2019 might give us brand new machinery that will run the Search Engines along with the latest Artificial Intelligence technology.
With the rapidly changing world of search engines we also need to evolve our Search Engine Optimization techniques. Here is (almost) everything you need to know about SEO techniques that will be trending in 2019. Let's Get Started... 1). Intent Of The Search --------------------- When you search for anything online, what is your intent, the most basic one might be a). you want to excess some site like YouTube, Facebook etc b). you want to gain some information like movie show timings c). or you just want to make a transaction like sending money or receive a service In any case, what is the one and most important job of your website or web application? It is to serve the Intent of the user. Give them what they want not only because its the right thing to do or because it brings them back, It is important because Google considers the Intent behind every keyword, and if you are just filling your SEO with trending keywords which have nothing or very little to do with your product, you are not giving what your audience wants and it will definitely hurt your position on SERPs. 2). Talk The Language They Are Talking In --------------------------------------- Just by staying aware of the trends in your targeted audience might give you a good understanding of how to proceed with your SEO implementation. For example, recently reports of research conducting internet content consumption was out, which showed that 87% of the users are preferring video content over any other form. Now your work is to implement this idea on your targeted audience and observe what they want and how they want it and then do the noble thing of giving them just that. 3). Don't Snooze In The Race Of Technology ------------------------------------------- Because of the current Mobile-First Model of Google, it has become so necessary to keep your mobile app working flawlessly and be user-friendly. Because of the fact that 61% of people leave a site if they found it complicated or hard to use. Do it for both of your sites, but because of the large number of people surfing on mobile and the mobile-first index, your mobile app will play the key role in the race. Also, make your content well categorized, the problem with any content is because it is long, but it is because it is raw and not categorized well enough. Source: - https://letsgosocial.in/ Need for App Store Optimization: ----------------------------------- Creating an application is a lot similar to opening a business, like a restaurant, where you might have the best venue, great staff and delicious food but it's all pointless if no one knows where your restaurant is located. Same goes for app development, there are thousands of Apps for just editing a photograph. Google Play currently holds 2.6 billion apps out of which only a few thousand have made it big, rest are lost or still trying and ASO can help you to stay relevant and not get lost in the crowd. How ASO Works ----------------- ASO or App Store Optimization is a similar process to Search Engine Optimization. Both used for increasing the visibility of targeted product (Web Page, Web Site or App). ASO is exactly what increases the visibility of your app in the marketplace. ASO also helps determine whether they actually download it. Factors Affecting ASO ----------------------- There are quite a few factors on which the success of your App and ASO depends. 1). Relevant Keyword: This goes without saying that is you want to be on the first place of a search list you have to include a lot of relevant keywords. Also, you want to define the targeted audience to decide the keywords according to them. 2). Positive Reviews: No matter if you are one of them who leaves feedback or not, but if you see something with great reviews, your tendency to trust the product increases. A simple and effective technique that will definitely work with genuine good reviews. 3). Social proof: Although reviews work well on most of the people, there are some who would judge your popularity by how much relevant you are on social media. If they see a post on their Facebook wall or a video advertisement on Instagram the chances of that person to relate with your brand increases immensely. 4). Revenue: The profit of your business also affects your app's visibility on the play store, so if you have a strong revenue stream, chances are your app is also getting a good treatment on your behalf. Need for App Store Optimization: ----------------------------------- Creating an application is a lot similar to opening a business, like a restaurant, where you might have the best venue, great staff and delicious food but it's all pointless if no one knows where your restaurant is located. Same goes for app development, there are thousands of Apps for just editing a photograph. Google Play currently holds 2.6 billion apps out of which only a few thousand have made it big, rest are lost or still trying and ASO can help you to stay relevant and not get lost in the crowd. How ASO Works ----------------- ASO or App Store Optimization is a similar process to Search Engine Optimization. Both used for increasing the visibility of targeted product (Web Page, Web Site or App). ASO is exactly what increases the visibility of your app in the marketplace. ASO also helps determine whether they actually download it. Factors Affecting ASO ----------------------- There are quite a few factors on which the success of your App and ASO depends. 1). Relevant Keyword: This goes without saying that is you want to be on the first place of a search list you have to include a lot of relevant keywords. Also, you want to define the targeted audience to decide the keywords according to them. 2). Positive Reviews: No matter if you are one of them who leaves feedback or not, but if you see something with great reviews, your tendency to trust the product increases. A simple and effective technique that will definitely work with genuine good reviews. 3). Social Proof: Although reviews work well on most of the people, there are some who would judge your popularity by how much relevant you are on social media. If they see a post on their Facebook wall or a video advertisement on Instagram the chances of that person to relate with your brand increases immensely. 4). Revenue: The profit of your business also affects your app's visibility on the play store, so if you have a strong revenue stream, chances are your app is also getting a good treatment on your behalf. 5). App Downloads: This is something which will come to your way with time, but once you got this things will get quite easy. The likely hood of someone trusting an app who has several downloads is quite high, ask yourself we all do this. Source:- https://letsgosocial.in/ Whether you choose to design your own mobile app or hire a development company, there are a lot of things you should consider before going into the production stage, especially if you are considering the option to hire an app development company.
Choosing The Best App Development Company? Choosing your App development company is so important because there are so many, probably thousands of companies who deal with this work and to choose one of them for your brand is really a complex process. Here is everything that you would need to make a better judgement. Recognize Your Brand & Requirement. The very first and most basic things that you can do is "understand your brand", so you can decide what and how much are you expecting from your application. For example, if you are making an entertainment app you not only have to clearly define the functionality but also have to manage the theme and tone of it. Hence know what you want from yourself so you can get it out from the developers. A Background Check Of The Shortlisted Companies. Your work is not done by a simple Google search, not every company on your top 10 list might be good for you. Some will challenge your budget while some might not be interested in your project. But the most important thing is, to conduct a background check on every company you shortlist before finalizing them. By doing a background check you will not only examine their firm credentials but also get an idea for their work ethics and capabilities. This Background Check Must Include, -Technical Efficiency Of Developers It is necessary to know on which technologies the development company works with and are they are capable of putting up with your idea for the application. -Cost-Effectiveness There is always a fight between cost and quality for a company. Especially for products like applications, that cost a lot. -Innovative Solutions App development companies that develop innovative solutions or something out-of-the-box will be a great choice. Your company can gain a huge business momentum online if you hire innovative mobile development companies for your business. -Customer Service Hiring a company with poor quality customer service could be the worst nightmare for any business owner as it can face serious problems from installation to implementation. -The Reputation Of The Company Collect the details of the company through published reviews for the development of applications, classifications provided, a number of years of experience in the field. Once you check for every one of these factors you will be able to make better judgement hence a better App. Source:- https://letsgosocial.in/ Whether you choose to design your own mobile app or hire a development company, there are a lot of things you should consider before going into the production stage, especially if you are considering the option to hire an app development company. Choosing the Best App Development Company? Choosing your App development company is so important because there are so many, probably thousands of companies who deal with this work and to choose one of them for your brand is really a complex process. Here is everything that you would need to make a better judgement. Recognize Your Brand & Requirement. The very first and most basic things that you can do is "understand your brand", so you can decide what and how much are you expecting from your application. For example, if you are making an entertainment app you not only have to clearly define the functionality but also have to manage the theme and tone of it. Hence know what you want from yourself so you can get it out from the developers. A Background Check of the Shortlisted Companies. Your work is not done by a simple Google search, not every company on your top 10 list might be good for you. Some will challenge your budget while some might not be interested in your project. But the most important thing is, to conduct a background check on every company you shortlist before finalizing them. By doing a background check you will not only examine their firm credentials but also get an idea for their work ethics and capabilities. This Background Check Must Include, - Technical Efficiency of Developers It is necessary to know on which technologies the development company works with and are they are capable of putting up with your idea for the application. - Cost-Effectiveness There is always a fight between cost and quality for a company. Especially for products like applications, that cost a lot. - Innovative Solutions App development companies that develop innovative solutions or something out-of-the-box will be a great choice. Your company can gain a huge business momentum online if you hire innovative mobile development companies for your business. - Customer Service Hiring a company with poor quality customer service could be the worst nightmare for any business owner as it can face serious problems from installation to implementation. - The Reputation of the Company Collect the details of the app development company through published reviews for the development of applications, classifications provided, a number of years of experience in the field. Once you check for every one of these factors you will be able to make better judgement hence a better App. Source: - https://letsgosocial.in/ While searching for an answer to your query on the internet, have you ever wondered how these search results have been arranged, how some of the results get to be on the first page of google search. What is so special about them that they got the first place on the Index and why others can't be seen at all. For example, when you search for buying a mobile phone, the search result will show websites like Flipkart and Amazon on the top positions, but there are so many online outlets that can provide the same service to you, so why Google wants us to consider these websites first. To understand this we have to go back a little bit.
In this age of the Internet, everything that one could ask for is just one google search away. Be it any product, service or information, everything is just one touch away from your device. This is because of the vast possibilities and opportunities that the Internet can provide, for both consumers and producers. But conquering the world of the Internet could be tricky, especially when everyone is in the race, who wants to be the first one to reach your screen. Here you must understand that just by establishing a business and taking it to the world wide web provides no surety for your success, you still have to fight your competitors to be the number one in your field and one way to judge the dominance of any organisation is by evaluating its reach to the intended customers. Here SEO comes into the play. SEO or Search Engine Optimization is the technique that is used to increase your chance to be on the top of any search engine result that increases your visibility on the Internet and ultimately helps your business to grow. Think of SEO as a set of strategies, techniques and tactics that tricks, search engines in choosing you for any query regarding your business and increase the number of visitors to your website. By applying SEO to your website you can achieve many things, like a). A quantity of traffic b). Quality of traffic c). Organic results This is done by experts who have thoroughly studied the mechanics behind the search engine's algorithm and understand what should be done for achieving the top position on any search engine index. And a lot has to be considered while implementing SEO to your platform and it is constantly evolving with the time as the search engine's algorithms evolve. SEO experts play with keywords, social matrix, domain names and so many other things for making your website more susceptible to the search engine crawlers, that go through every possible data for a particular query and then an algorithm arranges everything in order of their relevance. And if your content is not SEO processed, chances are you might not get a good position on the search engine index and the user might never discover you. This is why having an SEO expert becomes crucial because it can save you from getting lost in the wide and crowded universe of the Internet. Source: https://letsgosocial.in/ |
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